Is Social Media Destined to Meld into All Marketing?
Tweet Karen O’Brien, Partner, Interactive Services, Crimson Consulting, said something really interesting about trends she’s been seeing with her Fortune 1,000 clients. I share it with you. We were...
View ArticleSocial Media Trend 2009: Optimize
Tweet Client-side marketers are optimizing social-media efforts this year, says Karen O’Brien, Partner, Interactive Services, Crimson Consulting. I asked Karen to describe the social-media trends among...
View ArticleTwitter Impacts Web Traffic
Is there a way to measure the ROI of social media? I ask this question all the time and rarely get a concrete answer because it’s just one of those tactics that’s difficult to measure. Research from...
View ArticleGive Email Subscribers the Opportunity To Belong
Tweet Dan Heimbrock, President and CEO, HyperDrive Interactive, had so many great examples to share about how word-of-mouth and email marketing can work together to create brand advocates that I...
View ArticleNew Social Media Metric: Impressions?
Tweet Eric Anderson, VP of Emerging Media at White Horse, made some interesting points about what social media metrics marketers should and should not be measuring based on what he sees going on in...
View ArticleBasic Tips for Improving Ecommerce Experiences
Tweet About a month ago I had the pleasure of interviewing Tamara Adlin about best practices in improving users’ ecommerce experiences. She was speaking at Etail West 2009 in Phoenix and I wanted get...
View ArticleBoost Subscriptions by Testing the Access Model
Tweet It’s easy to say *testing the access model* is a key to making money from content on the web. Most of you know, that’s easier said than done. After interviewing Rob Grimshaw, Managing Director of...
View ArticleLet Purpose Drive Social Media Efforts
Tweet Think of all the organizations that have a single, powerful purpose that drives them. Google aims to help people find what they’re looking for online. AARP aims to enhance the aging population’s...
View ArticleGreat Idea for Tracking Organic Search Results
Tweet When speaking with Erick Barney, VP of Marketing, at Motorcycle Superstore, about how his team saves precious marketing dollars for the company I couldn’t help overhearing a really innovative way...
View ArticleImproving ROI: 5 Insights
Tweet Return on investment is top of mind for marketers these days as most marketing efforts come under the scrutiny of ROI justification. Here are a few insights gleaned from an interview with Jim...
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